They say your brand is what people say when you're not in the room. Akin to something lingering around... 

The private label creative process, designed and directed by founder and certified natural perfumer, Samantha Copland involves a two-fold intuitive and logical approach, which examines both internal and external layers of brands. 

This brand identity is then transformed into scent form ready to be shared in future experiences and products; permanent spaces or scented products such as candles, creams, room sprays and bookmarks.