THE STORY TOLD FROM THE INSIDE
Translating the inspiration and capturing the story of curiosity and adventure begins with exotic buttery sweetness of smoky Magnolia with a Wild Sweet Orange twist, it moves into a rich spicy floral middle of Jasmine, Coffee & Cinnamon and finally nestles in, resting on a warm Tonka Bean Amber.
BEHIND THE SCENES
The collaboration for the STATE OF UNDRESS Season 2 Viceland x Miss Crabb came about when Samantha from Perfume Playground met Rosie from Rose Tinted Flowers in Ponsonby Central. Rosie kindly connected Samantha to Laura Taylor, Viceland.
We discussed the inspiration and came up with a personified brief. Certified natural perfumer & founder then created 3 different scents based on Ellen Page, Eddie Haung & Hailey Gates. The fragrance was to embody a number of characteristics with main ideas; adventure, empathy & curiosity. Samantha added a base of smoke as a symbol of the fast-moving and transient nature of all of their travel lifestyles.
The Viceland team then selected the favourite sample and we tweaked the amount of smoke, spice and sweetness until it was just right.