Translating the inspiration and capturing the story of curiosity and adventure begins with exotic buttery sweetness of smoky Magnolia with a Wild Sweet Orange twist.
It moves into a rich spicy floral middle of Jasmine & Cinnamon and finally nestles in, resting on a warm Tonka Bean Amber.
BEHIND THE SCENES
The collaboration for the STATE OF UNDRESS Season 2 Viceland x Miss Crabb came about when we met Rosie from Rose Tinted Flowers in Ponsonby Central. Rosie kindly connected us to Laura Taylor, Viceland.
We discussed the inspiration and came up with a personified brief. Certified natural perfumer then created scents, representing the life of Hailey Gates; main ideas; adventure, empathy & curiosity.
We worked on floral ideas for beauty with hints of uplifting citrus & cinnamon relating to the changing cultural element of her travels and added a base of smoke as a symbol of mystery.
The Viceland team then selected the favourite sample and we tweaked the amount of smoke, spice and sweetness until it was just right.