Samantha Gerard, the Founder and Director of Wild Hearts.
1. Tell us about yourself Samantha!
I am the Founder & Director of Wild Hearts in New Zealand. A beautiful platform connecting and inspiring couples, lovers and wedding vendors. With a background in Fashion, Styling and Event Planning, I am extremely lucky to have a business that encompasses all three. I am a creative soul, who loves to adventure beautifully wild destinations, based in a little city by the ocean with my family. We travel often and love the opportunity to work with so many different creative businesses around New Zealand.
2. How did Wild Hearts start?
When we moved home from Melbourne in 2013, my husband and I were newly engaged and noticed a huge gap in the market for boutique wedding fairs that were beautifully styled, entertaining, inspiring, a mix of fashion week and featuring the best creative vendors around. No chair covers and hot pink organza!
So in 2016 after running my own wedding styling business we created Wild Hearts and then launched it nationwide in 2017. Now we run events all over New Zealand and have worked with the most amazing brands including Karen Walker, Together Journal, Juliette Hogan, Bobbi Brown, Bayly & Moore, Chasewild, Seedlip, Veuve Clicquot and so many more.
COVID was tough for many of us, how did you manage and cope with the restrictions? (It could be in regards to your personal life and/or career)
What a crazy year! It was definitely a challenging one for those of us in the events biz. We were very lucky that our platform was also digital, so we really invested everything into this to keep us going and keep our couples and vendors connected. It was really important to us to keep positive and be the light the industry needed through this tough time. And don’t get me wrong, it’s still pretty tough out there, but we are very lucky to be living in such an amazing country. The time to slow down and reassess has been invaluable. We have connected with our audience on a much deeper level and had time to make big changes in business and life!
You started creating a creative masterclass, doing weekly online courses led by NZ & Australias top wedding vendors during COVID. Tell us more about this!
Yes! The Creative Master Class by Wild Hearts (or CMC as we like to call it) was literally thrown together during lockdown as a way to get our Vendors in this industry to be inspired and use the time to grow their businesses and emerge from the slow months, not at a stand still, but strong and empowered. We had the most incredible lineup of speakers that shared their knowledge and experiences in live Power Sessions and interviews. It was a pretty amazing experience.
What are some exciting plans you have in mind for Wild Hearts?
2021 is going to be an amazing year and I am very excited to announce a few exciting things we have coming up very soon. A little hint… the CMC has been reinvented, we will be talking more about sustainable business AND there maybe just be some Wedding Fairs back on the horizon… watch this space.
What scents do you enjoy? (e.g. at your home, office space, to wear etc.)
I love scents and always have to have a candle or incense burning. I am always inspired by beautiful smells, music, sunlight and spaces. I am really loving the fresh citrus vibes at the moment and to contrast some deep woods and lavender to calm the soul.
Anything else you would like to share with us that might inspire others (you could even tell us your life’s motto!)?