EXPERT SERIES
Dimitri Dimitriadis follows his heart and wears many hats — all of which revolve around a lifelong passion for scent. As a perfume writer, speaker, curator and historian, this on
SPRING EQUINOX
How we’re preparing for the Spring Equinox Astrologically, politically, socially, there is a lot of change in the air at the moment. This year, many people are experiencing incre
Why We Love Ylang ylang
Are you looking for aromatic, fruity, flowery, and rich scents? Ylang-ylang is the answer. Thanks to the powerfully scented petals of the Cananga odorata tree! The distinct scent o
Why We Love Litsea Cubeba
If there were a scent more lemony than lemon itself, it would be Litsea cubeba. If you haven’t had the joy of experiencing this beautiful scent note yet, here’s a reference poi
no. 19 Jade Hurst
Through our work we seek to inspire our community through natural botanicals, flower essences and the latest in aroma-science. True to the circular nature of life, our club members
INT’L FRIENDSHIP DAY
There are international appreciation days we could probably do without; ‘Barbershop Music Day’, ‘Button Day’, ‘Felt Hat Day’, Plush Animal Lover
5 things to expect when making the move to natural fragrance
We’ve had the unique opportunity of watching thousands of you take your very first inhale of your favourite scent notes in their all-natural botanical form, and we’ve m
Why We Love Petitgrain
We love it when the same plant offers multiple scent notes. The bitter orange tree (Citrus aurantium amara) is responsible for three of our favourite aromas; Bitter Orange, Neroli
Why We Love Rosemary
The name rosemary derives from the Latin ‘ros marinus’, which translates to ‘sea dew’ because all it needs is the humidity of a sea breeze to flourish. And
no. 18 Frankie Chan
Frankie Chan attended a Classic Club workshop, curious about the theory behind creating unique fragrance and how it connects to memories. It’s this interest in preserving memorie